wecamp:
Creating a new way
of understanding the
camping experience

As a strategy and creative agency, many times we are approached by entrepreneurs with ideas and projects that are being defined, with room for decisive role not only in the brand’s creation, but in the business that’s being developed. So, when one of chic&basic hotels’ founding partners told us about the new project he was starting, we knew instantly that we were in for something new and interesting: creating a collection of campsites with a modern design mindset.

Our involvement in the project began by defining a strategy that would guide the creation and development of a brand essence and a brand direction that is consistent with the values and goals of this new project. The brand platform set the ground for creating a naming, visual identity, verbal identity, tone of voice, brand message, signage and interior and environmental design. 

Wecamp unites nature and freedom, both values deeply rooted in the camping experience, with modern design and comfort, and its brand needed to capture both elements in a natural and seamless way.