Seven Seconds:
Defining a new venture capital
fund investing in innovative
solutions for a better world

The initial 7 seconds are crucial when making decisions. This intuition, or sixth sense, is key in determining whether a brilliant idea can evolve into a sustainable business.

With this philosophy in mind, we embarked on crafting the brand strategy for a new investment fund dedicated to unconventional thinking. Finding, supporting and scaling innovative solutions to make the world a better place.

This approach laid the foundation for developing a clear, bold and subtle brand identity, allowing all companies within their portfolio to shine and take centre stage.