Finca Serena:
A brand with peace 
and quiet at its core

Único Hotels is a company working in the hospitality and leisure sectors in Spain with hotels in Madrid, Barcelona, Mallorca and the Costa Brava. Their first flagship hotel was Barcelona’s classic Gran Hotel Central, setting the tone for their taste in classic and subtle luxury.

When Único landed in Mallorca, they commissioned us to develop a meaningful brand for their new project: a hotel in a rural area of the island surrounded only by peace and quiet.

Creating a brand from the beginning has as many challenges as opportunities. Everything needs to be created. Nothing anchors us to the past, and yet we have to clearly define our future. Finding the brand essence let us set the right brand direction to ensure that all the brand’s messaging and communication was compelling and consistent.