Es Blau des Nord:
Relaxed and effortless style
for a unique hotel in Mallorca
What we did
Naming
Visual identity
Packaging
Interior design
Signage
Set on Mallorca’s northern coast, Es Blau des Nord is a new hotel championing a relaxed style where nature, enjoyment and landscape blend effortlessly.
This project was commissioned as part of a business strategy shift, turning an old naturist hotel into a modern resort. In order to achieve this change, we worked on a new strategy, providing the framework to develop a new name, visual identity and interior design.
The basic character of the hotel’s architecture and the wild, untamed natural surroundings set the tone for our intervention. Simplicity, timelessness and the connection between people and the environment became the main elements that fuel the hotel’s new brand and personality.
Interior & Environmental: Intsight