Glenwell Group: 
Redefining the brand 
of a prime UK 
real estate company

Glenwell is a real estate development group based in London that also works in Spain, the Netherlands and Portugal. Their philosophy and vision as a company is deeply related to innovation, with an eye on the present and another on the future.

In order to reflect their innovative and forward-thinking spirit, we were asked to develop their brand strategy, creating a new visual and verbal identity, developing a new logo, look and feel, key messages, copywriting, and a website. 

The resulting brand concept highlights the ideas of added value, dynamism and transformation, three of the terms that, together with innovation, best describe Glenwell’s approach to projects.