Le Brió:
Imagining a universe
of dreams through briocherie

Europastry approached us to develop a brand for their new French briocherie product range. The starting point was to find a differentiating element in the brand to highlight the main characteristics of the product range: lightness, smoothness, texture, and flavour of the brioches.

This was achieved through photographies of the different products that, mixed together with illustrations in an old engraved style, lead us to an imaginary world.