Logica:
Branding for an effective
and science-based
skincare brand

Logica Skincare isn’t an average beauty brand, it’s all about the science. It’s a medical cosmetic brand deriving its efficacy from its exclusive formulation and high concentration of active ingredients.

It targets a mature, urban, contemporary, and expert audience in medical cosmetics, which is why we opted for a minimalist packaging design. This design features technical names and no hierarchy of information, all aimed at showcasing the expertise of its target audience.

Communication also adopts a scientific and medical approach, tailored to empower its audience with skincare knowledge.