Rodi Motor Services:
A bold strategy and identity
that redefines the meaning
of a car garage

Rodi, the leading chain of more than 160 integral car servicing centres across Catalonia, Aragon, Galicia and Navarre, understood that it was time for mechanics workshops to meet design; despite having been two areas that had historically turned their backs on each other, at least in Spain. So they approached us to completely revamp the Rodi brand. 

From brand strategy, visual identity, signage and interior design to new communication guidelines, we worked on every detail of Rodi’s new brand identity. 

On the strategic side, we shifted the focus from tyre fitting (their origin) to integral mechanical assistance and repair. Rodi became Rodi Motor Services, making a clear statement about what the business had become and how it could help people.

Clarity and boldness are the two concepts that guided the whole visual identity process, aiming to make the centres more visible in the urban landscape and to transmit the professional and technological capacities of each one.