We are bakers:
A 15-episode series about 
all those bakers who share
Europastry’s spirit and values

What we did

Brand strategy

Brand activation

Branded content

Art direction

Scriptwriting

Film

The We Are Bakers series is Europastry’s tribute to all bakers who share its values and who carry on the tradition and project the bakery culture into the future.

This series focuses on the lives of people for whom bread and pastry is one of the driving forces in their lives and for whom innovation, perseverance and self-improvement are key to understanding their way of understanding their craft.


Direction: Norman Sol
Production: Joan Manent

Best ‘N Food 2022. Branded Content
Aebrand 2024. Rebranding

Trailer season two

We Are Bakers. Episode 15:
Koki & Chie,
Kyotango, Japan

We Are Bakers. Episode 14:
Henk Flinsenberg,
R&D Sr. Manager, Europastry Central Europe

We Are Bakers. Episode 13:
Jean Pierre Hyacinthe,
R&D Baker Director, Europastry USA

We Are Bakers. Episode 12:
Pere Roche,
Bread Technical Manager, Cereal

We Are Bakers. Episode 11:
Miguel Fernández,
Pastry R&D Director, Cereal

We Are Bakers. Episode 10:
Pepe Salcedo,
Bread Strategic Technician, Cereal

We Are Bakers. Episode 9:
Jordi Caballero,
Bread R&D Manager, Cereal

We Are Bakers. Episode 08:
Carlos Moreno, Palazuelos, Spain

We Are Bakers. Episode 07:
Ángel María Cruz, Bogotá

We Are Bakers. Episode 06:
Nicola Morgandi, Cea, Spain

We Are Bakers. Episode 05:
Frank van Eerd, Maastrich. Netherlands

We Are Bakers. Episode 04:
Agustí Costa, Cercs, Spain

We Are Bakers. Episode 03:
Jean-Maurice Lemoine,
Paris, France

We Are Bakers. Episode 02:
Irene Gómez, Sigüenza, Spain

We Are Bakers. Episode 01:
Jonathan Belomy,
Washington D.C., USA

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