Xavi Franco
at ohla Hotel:
Branding for a dreamy
Michelin-starred restaurant

Haute cuisine has much in common with art. The chef’s sensibility merges with their perception of the environment to create something that excites the senses.

Michelin-starred chef Xavi Franco’s new restaurant reflects his passion for fresh products and the fusion that is central to his recipe development. When we were approached by him to work on the brand identity of his new restaurant, we instantly knew that we had to make something where fusion, land, roots and origin are united in a special way

Based on this concept, we created a bestiary using references from Franco’s recipe book as the central element of the restaurant’s identity.

In cases like this, an artistic approach helps us find the right way to meaningfully communicate, the work of these chefs, where art, craft and tradition blend seamlessly.